758tyc.com: Catch Phrase | 下沉市场( xiàchén shìchǎng)

Writer: Debra Li  | Editor: Stephanie Yang  | From:  | Updated: 2019-09-30

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Meaning:

“下沉” means “sinking,” and “市场” means “market.” This term, frequently seen in the Chinese media these two years, refers to “small-town and rural markets,” where the most Chinese population live. Apart from 49 first- and second-tier cities, the rest of China can be all included in this realm, where people earn less money than in big cities and prefer more cost-effective or cheaper products. The success of such companies as e-commerce platform Pinduoduo has drawn people’s attention to the vast business opportunity posed by this part of the demography.

Example:

A: 你最近忙什么呢?

Nǐ zuìjìn máng shénme ne?

What have you been working on lately?

B: 有朋友介绍了一个老家的商场铺位给我,我打算开一家美妆店。

Yǒu péngyou jièshào le yīgè lǎojiā de shāngchǎng pùwèi gěi wǒ,wǒ dǎsuàn kāi yījiā měizhuāngdiàn。

A friend helped me find a venue in a mall in my hometown, and I’m opening a shop selling cosmetics.

A: 最近大家都在讨论下沉市场,你是我周围第一个付诸实践的。

Zuìjìn dàjiā dōu zài tǎolùn xiàchén shìchǎng,nǐ shì wǒ zhōuwéi dìyīgè fùzhū shíjiàn de,zhēn yǒu pòlì。

Many people are talking about small-town and rural markets, but you are the first one I know to actually give it a try.


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